Buick is a American car brand that is currently owned by General Motors (GM). The company was founded in 1903 and is one of the oldest automobile brands in the United States. Buick is known for producing luxury vehicles, including sedans, SUVs, and crossovers. Historically, Buick cars were known for their smooth ride, comfortable interiors, and powerful engines, particularly the V6 and V8 engines. They were popular among older and more affluent buyers. In the early 2000s, Buick started to shift its image to focus on more modern designs and features and to attract younger buyers. The brand has introduced several new models such as the Buick Enclave, LaCrosse, and Regal, which have been well-received by critics and customers alike. Buick models are known for their luxurious features and technology, such as advanced infotainment systems and driver assistance technologies, and the brand is considered to be a premium car brand in America.