Infiniti is a luxury vehicle brand owned by Nissan, a Japanese multinational automobile manufacturer. The brand was introduced in 1989 and was initially intended to be a luxury brand for Nissan. Infiniti vehicles are sold in over 50 countries worldwide, with the majority of sales being in North America. Infiniti is known for producing luxury cars and SUVs, and is considered a competitor to other luxury car brands like Lexus, Mercedes-Benz, and BMW. Some of Infiniti's most popular models include the Q50, Q60, and QX80. Infiniti is also working on electric and hybrid vehicle technology and has models available in that segment.