Lancia is an Italian car manufacturer founded by Vincenzo Lancia in 1906. The company was known for producing luxury cars, as well as rally and racing cars. Lancia's early years were marked by the production of a variety of models, including the Lambda, which was one of the first cars to feature an independent suspension system. In the 1950s and 1960s, Lancia's reputation for innovation continued with the introduction of the Aurelia, Flaminia and Flavia models.
Lancia was also successful in rallying, with the Stratos winning the World Rally Championship three times in the 1970s. In the 1980s, Lancia introduced the Delta model, which was also successful in rallying, winning the World Rally Championship several times.
In recent years, Lancia's sales have decreased, and the company has focused on producing rebadged versions of other models within the Fiat Group. In 2014, Lancia withdrew from the European market. Now the Lancia brand is mainly sold in Italy, and it's focused on producing luxury models.